Farm Marketing Engine
Farm marketing on autopilot
A barn desk with an open notebook and coffee, set up for farm business planning
Free tool

The farm business plan on one page.

Seven simple sections. Fill them in below, then print it or save it as a PDF. Rule number one: find the market first, then pick the crop.

Read the full guide
Section 1

Executive summary

In half a page: what the farm is, what you raise, who buys it, and what you need to make it work. Write this last.

Section 2

The farm and what you raise

Land, acres, owned vs leased, and your product described specifically. Not "beef," but "grass-fed, grain-finished Angus, by the quarter and as cuts."

Section 3

Your market and who buys

Name your buyers. For each: how many are there, what will they pay, and how will they find you. Put real conversations here.

Section 4

Marketing and sales

How strangers become customers: where they discover you (Google, market, referral), how you capture them (website, email list, Google Business Profile), and how you close the sale.

Section 5

Operations

Who does what, on what schedule, with what equipment. Processing and lead times, storage, packaging, delivery or pickup. Be honest about your labor.

Section 6

Financials

Revenue minus real costs equals what you earn. Do it per product line, then list startup costs.

Example (plug in your own): 100 laying hens lay ~40 dozen/week. At $6/dozen that is ~$1,040/mo. Minus ~$520 feed and packaging = ~$520/mo margin, before your labor. Do this for every product line.
Section 7

Milestones

Dates on the calendar: buy the animals, plant the crop, launch the website, sign the first restaurant, hit your first $1,000 month.

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