Farm Marketing Engine
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The farm business plan on one page.

Seven simple sections. Fill them in below, then print it or save it as a PDF. Rule number one: find the market first, then pick the crop.

Read the full guide
Section 1

Executive summary

In half a page: what the farm is, what you raise, who buys it, and what you need to make it work. Write this last.

Section 2

The farm and what you raise

Land, acres, owned vs leased, and your product described specifically. Not "beef," but "grass-fed, grain-finished Angus, by the quarter and as cuts."

Section 3

Your market and who buys

Name your buyers. For each: how many are there, what will they pay, and how will they find you. Put real conversations here.

Section 4

Marketing and sales

How strangers become customers: where they discover you (Google, market, referral), how you capture them (website, email list, Google Business Profile), and how you close the sale.

Section 5

Operations

Who does what, on what schedule, with what equipment. Processing and lead times, storage, packaging, delivery or pickup. Be honest about your labor.

Section 6

Financials

Revenue minus real costs equals what you earn. Do it per product line, then list startup costs.

Example (plug in your own): 100 laying hens lay ~40 dozen/week. At $6/dozen that is ~$1,040/mo. Minus ~$520 feed and packaging = ~$520/mo margin, before your labor. Do this for every product line.
Section 7

Milestones

Dates on the calendar: buy the animals, plant the crop, launch the website, sign the first restaurant, hit your first $1,000 month.

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